Tiffany & Co. for The Nature Conservancy
Advancing our decades-long commitment to ocean conservation and helping to protect the natural world, Tiffany & Co. introduces the Love For Our Oceans initiative, releasing T Smile by Tiffany cord bracelets crafted with 18k gold and REPREVE® Our Ocean™ recycled polyester, made entirely from ocean-bound plastic bottles. Through the sales of the bracelets, the House pledges to give at least USD $1 million to The Nature Conservancy to support its goal of conserving four billion hectares of ocean by 2030.
Comprised of 10 styles, the designs are available in 18k yellow or rose gold—with or without diamonds—and for each bracelet sold through October 14, 2026, either USD $100 or $200, depending on the piece selected, will be given to The Nature Conservancy.*
T Smile by Tiffany Cord Bracelets
This initiative contributes directly to ocean conservation efforts led by The Nature Conservancy.
The contribution will support the conservation of critical ocean habitats, such as coral reefs, kelp forests and other marine life. It also supports conservation projects that tackle some of the most pressing issues facing the ocean today. Together, we are working to safeguard the oceans and our future.
You can participate in this vital cause by:
- Purchasing from the T Smile by Tiffany cord bracelet collection in participating jurisdictions: A portion of each sale through 14 October, 2026—either USD $100 or $200, depending on the piece—will be given to The Nature Conservancy.
- Becoming more informed: Learn more about The Nature Conservancy’s global ocean conservation work at nature.org/oceans.
Visit The Nature Conservancy’s website at nature.org where you can read about their impactful programs aimed at protecting oceans—from saving endangered species like sea turtles to preserving mangrove forests which shield coastal communities and foster biodiversity.
By joining us in Love For Our Oceans, you’re not just buying jewellery—you’re investing in a more sustainable future for our ocean and supporting ongoing efforts that ensure these critical habitats and creatures thrive for years to come.
Our dedication to protecting our oceans lies at the heart of Tiffany & Co. over two decades ago, we made the principled decision to stop using coral in our products and raised client awareness of the issue by encouraging other jewellers to do the same. The Tiffany & Co. Foundation complements these efforts and since 2000, has awarded more than USD $38 million to organisations that support coral and marine conservation.
At Tiffany & Co., we harness the power of our products to raise funds and increase awareness of important causes around the world. In 2021, over USD $6.5 million was raised in support of The Nature Conservancy from the historic auction of a Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue® dial. This donation helped conservation efforts in five key regions facing the dual crises of climate change and biodiversity loss.
Explore Sustainability at Tiffany & Co.
Explore Sustainability at Tiffany & Co.